After a couple of months of weekends we launched the site. Third partner was to take care of fulfillment because of their connections.
A couple of months after that, my mother in law contacts me and asks when her shipment will arrive. Turns out she liked what was on offer and wanted to be supportive.
My friend and I got the fish guy on the phone. He said he had to take a day job and was having trouble doing the fulfilling. I said ok, refund my MIL and I’m going to turn all the “add to cart” buttons into “email us” buttons and when you let me know you’ve got a plan to fulfill orders, even if just once a week, let me know and we’ll put the site back online.
My MIL never got her refund. Neither of us have heard from the fish guy again.