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Comment by dirtyid | Hacker News Reader

Considering how much they've squandered Star Wars video game IP, or video game IP in general, probably leaving billions on the table. That said, maybe it's to prevent cannibalizing other divisions, but it's hard to imagine type of media more extractive than micotransctions. IIRC Fifa + Madden made like 1.5B revenue last year.

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> microtransactions

I think Disney got soured off of gaming when the fan and critical response was so harsh against Battlefront 2. They tried microtransactions and ended up going down as the most downvoted comment in reddit history.[1]

[1] https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b...

I remember. IMO they tried outrageous microtranstions on fanbase who were demographically resistent which TBH some practices are more acceptable 5 years later. Disney also has other women oriented franchises that seems to have big mobile potential. Also never too late to acclimizate the young, the parks already nickle and dime like crazy. Of course I don't want this, but I think it's something they can milk. Video games compete with sleep, casual games with everything.

giving big exclusive contracts was a huge mistake by Disney for video games. It's easy to just sell everything to EA, but it doesn't actually result in good publicity for them, which they learned the hard way with Battlefront 2. When you have a massive IP that has tons of different periods and openings for various games, you really need to license out smaller chunks all over the place. Games Workshop is a really good model that Disney should have followed.

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