I'd say "caring only about money" is the complete absence of ideology since it just chases personal benefits. Just operating on basic instincts using more sophisticated mental skills. There are some who claim that they engage in such behavior because profit-maximization is for the moral good or whatever, but I wouldn't make that as the default assumption.

As for the "weirdness" you refer to, the company was arguing that banks indeed do not care only about money, but impose costly political agendas too. Hence the supposed value proposition.