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This definition is not necessarily wrong. It’s easier for them to argue that they need telemetry to provide (and improve) their own services than it is to argue some third party advertising behemoth needs it. The former is perfectly acceptable, also according to the GDPR (first party advertising is also A-Ok according to he GDPR, btw).

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Technically it's fine, but it sits badly with me.

Ultimately their business model - we don't need to log/track/whatever your behaviour to show you advertising because we make our money off hardware - was a big differentiator for them compared to all the other tech companies. If they remove that, then they're removing one of the main reasons I stay with them.

And that's really the point - at some time soon they will stop being the "iPhone company" and they'll become "just another company" and this is just them preparing for that day.

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