It seems like they are now treating the search results page as an interest-capture page, rather than just a query-results page.
So: I wonder if people on the YT team realized that a certain number of users are, for example, bad at searching. Or they just don't find what they want. So they're more likely to leave maybe. In such a case maybe they like seeing something they _like_ in the results anyway, and they stick around longer as a result.
Or IOW, maybe they were losing traffic because, broadly speaking, a lot of people search, get the traditional query-style results, then leave.
I am just realizing this! I have the YouTube app installed and I still prefer the experience through the browser over of the app.
The UX I the YouTube app when you’re watching a video (non full screen) and want to search is very unergonomic. Seriously, try it.
1. Play a video in portrait
2. Look for search. Nowhere to be found.
3. Tap on video. Notice small upside down caret. Tap it.
4. Notice search icon at top. Tap it.
5. Start typing. Enter search and see results.
They must lose engagement or money to their search. Or more likely, they gain engagement and make more money via recommendations.
I learned my lesson searching for a new RX580 on amazon a few years ago, only to be provided with pages of useless cheap products from manufacturers like PUSOKEI, dpofirs, bewinner, tonysa, rongM, ciciglow and RKRLJX. At the very minimum I want AMD to be at the top of the page. I dont use amazon anymore.
When YT and amazon provide useless search results they keep you on the pages for longer. More time to serve more ads. Simple!
I search for and watch all YT videos using the qwant search engine video section.
No ads, no waiting for ads to finish, no skippable ads.
Heaven