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Agree with the sibling comment.

Snapchat, TikTok, Hacker News, and LinkedIn are all social media sites. In the sense that you can only pay attention to one thing at a time, sure, these are competitors to Twitter.

But as far as actual content, value, or user experience, none of these are direct competitors. How exactly would the White House or your local school district go about making an announcement on TikTok?

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It seems like the content, user experience, and value to the user are not necessarily relevant to the customer, who is the advertiser.

In that sense, I think all the other major social media platforms are direct competitors to Twitter, probably better ones at that considering how often Twitter content is shared around as screenshots and quotes instead of funneling users into data-collecting apps.

The advertisers just want to get their message in front of someone who is paying attention and fits their desired attributes.

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