Sorry to call you out so publicly. I really like what you're doing with Startup Foundry. I actually think the post overall was great, and as a result of it we put together a set of assets on our press page.
The problem is that most journalists have an interest in sharing how well a startup is doing, because that is inherently interesting information and makes their article better. But in most cases it isn't in the interest of the startup to divulge that information for the reasons I outlined in the article.
Thus, founders who haven't had much experience with press (e.g. me 9 months ago) might make suboptimal decisions in the face of pressure coming from journalists. Some give honest numbers. Some lie. I'm just advocating not giving any numbers at all.