And it's much more deeply rooted in human nature than merely the design of peer review or the quantitative metrics used for evaluating scientists.
Indeed, it is not just about money either. Intangible prestige and status among the scientific expert community is just as much, or even more, coveted. Do people read your papers and talk about it at dinner parties? Do you get invited to give talks at prestigious institutions? Do a lot of interesting and similarly active people turn out to your talks? Do people with good connections and resources want to collaborate with you on exciting ideas?
And it turns out that what people including scientists actually care about is novel, bold, visionary ideas, not drone-like repetitive meticulous detail-oriented work following the footsteps of some other group. People want something new, something cool, something flashy, something sexy, something surprising. Not just the media! Scientists themselves, too!