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I'm wondering if the desired outcome (return to the office) would be enough to justify the effort.

But I think that pretty soon, with help of various tools, injecting fake info on the net will be so easy and cheap that the only way to know truth from fake will be with the help of AI agents. If it's not already...

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It would be worth the effort for even the smallest commercial real estate management company. There are huge, massive, titanic sums of money at stake here.

Not taking a position on this particular site, but there's plenty of financial benefits here.

> I'm wondering if the desired outcome (return to the office) would be enough to justify the effort

I wonder if you are overestimating the effort. Hire a contractor to throw together a few blog posts and then spend single-digit thousands to promote/boost it in various spots.

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