Google Says 60% of the Internet Is Duplicate
seroundtable.com
seroundtable.com
Did anyone else not click the link tho?
> 1. remove protocol duplicates - favor HTTPS
> 2. remove www/non-www
> 3. remove URLs with useless parameters (sessionID?)
> 4. remove slash/no-slash variant
> 5. [...] [che]cksum dups
I haven't seen the talk, but I guess that the 60% is after taking 1-4 into account and directly comparing checksums of the full response (body?)
Google indexes `/page` and `/page.aspx` as two unique pages with duplicate content. All that happened was that the search spider clicked a link to a server-rendered page that can be rendered with a non-canonical link.
Everything is afaict generated content that mostly repeats itself enough times to fit in ads.