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Comment by caddemon | Hacker News Reader

Burger King uses Impossible. You could be right about the business side, but I point this out because I think Impossible is substantially better than Beyond.

Like I don't think Beyond could fool a meat eater for a second (and it's not as explicitly their intention), whereas Impossible is pretty damn convincing in certain contexts.

Also, Impossible started out strongly focused on the restaurant industry, and AFAIK still doesn't even bother with supermarkets. Whereas Beyond started as a supermarket item. Even if I did like Beyond I agree I'd be less inclined to buy these to cook myself.

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> I don't think Beyond could fool a meat eater for a second

Anecdotally, my partner modified the menu at the bar he used to run to change the burger to be Beyond by default and beef optional. While it was clearly labelled on the menu, people didn't seem to read it/realise that the default was vegetarian. Everyone was very excited about the "new" burger, and most people were (happily) surprised to find out it was vegetarian.

So at least at this one bar in Amsterdam, Beyond fooled many meat eaters.

> Impossible started out strongly focused on the restaurant industry, and AFAIK still doesn't even bother with supermarkets

They are now widely available in supermarkets. In my big city they are carried by all the major chains, Safeway, Walmart, Giant, Target, Harris Teeter, Wegmans and Trader Joes.

Like I don't think Beyond could fool a meat eater for a second

Eaten 'naked', no. Cover it with cheese, bacon, bbq sauce, onions, tomatoes etc. and I think it can easily compare to a Burger King pr McDonald Burger.

Covered with all that and you could probably serve it with no patty at all and half wouldn’t notice.

People would notice. There needs to be meat in there so customers can worry about food poisoning and complain that it isn't cooked exactly the right amount, regardless of how it is cooked. It is part of the burger tradition.

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