Somehow I'm not surprised that I had to come this far down to find a reference to Planted. Nowadays if one doesn't know the meme term involved (in this case plant based meats directly means BeYoNd MeAt), there are no other examples that come to mind.

In fact, however, there are _plenty_ of plant-based companies doing just fine (like Planted). I'm a fan of nearly all of their products and have watched their growth over the past few years, which has been nothing short of incredible.

I wouldn't worry about plant-based "meats", as the tech improves and we bring another 2+ billion onto the planet, they'll find their market share more and more.