You live in a reality which is far removed from the one inhabited by most of my customers.

I am aware that there exists a dish called risotto. I don't actually know what risotto is. Supposing I one day wanted to eat risotto, I know that with absolute certainty going to an Italian restaurant and saying "I'll have the risotto" means I get good risotto. If I had to cook it, that would be problematic for me, because a) I am not a good cook, b) I lack the ingredients, and c) I don't know what risotto actually is.

Unlike most of my customers, I am capable of rectifying my lack of knowledge on how to prepare risotto, because while I am not a good cook I am not totally unaware of cooking primitives like "cookbook", "punchfork.com", "boil water", "slice it fine with a knife", etc. This is where the analogy breaks down. Imagine if I were trying to cook risotto without being first aware that either water, fire, or cutting implements existed, and also unaware of the steps by which, given that I have been told there exists a substance called "water", I could discover how to manipulate water in such a way that it turns into risotto.

That is approximately where my customers are at.