Gatekeeping is bad, but these annual PR pieces are trying to ride the good reputation that annual reports containing audited financials have.
On a side note the graphic design in this is amazing
Gatekeeping is bad, but these annual PR pieces are trying to ride the good reputation that annual reports containing audited financials have.
On a side note the graphic design in this is amazing
If the purpose of your organization is to make money, then I can see a company's annual report needing to have detailed financials. Most readers will be interested in those details, given it is a corporation. But I don't think a non-profit's annual report needs more detailed financials that they gave in this one, because their purpose to improve the world, provide a public service, etc., and staying financially sustainable is just a means to that end.
If they had released an "annual financial report" like this, I could see your point.
It's explicitly a PR piece: "look at all the cool stuff we're doing and are involved in!"