That said, this might be a good "real startup." The problem domain seems modest (e-ink playing cards) but... could be a bridgehead to interesting territory.
These might be designed/used as playing cards, but it's actually a computer with lots of little portable screens. The actual thing is general, a proverbial "computing paradigm."
These are playing cards, but could be concert tickets, conference badges, security doohickeys... They can open a door, clock you in and display your in/out status. If you want to go full "SV Pitch:" these cards are money. Transfer 69 FTX coins onto a card at a secure terminal, and pay by handing it to the hooker. A casino could give you one of these to be your wallet.
Solutions looking for problems sometimes find them. See apple/msft.