This article is written like it's a great privacy breakthrough but why is this any different from dropping a user id cookie?
It's comparable to dropping the same cookie to every visitor on a particular day; a pretty low level of privacy invasion.
Also, this allows to not use such things as visitor's IP address to collect meaningful statistics, which is a privacy win for the user, and an accuracy win for the site operator.
There really is no bottom, is there.
It's not tracking users, it's just a special user-identifying operation.