He's already fuxx0red so getting in front of the media and trying to humanize himself while controlling the public interpretation of what happened is perhaps the only way to avoid getting continually pilloried. I think this is a thought-out move...his parents are law professors. It's not a Shia LaBeouf type of self-flagellation, I don't think.

One thing I learned from the Martin Shkreli saga is that, if the people hate you enough for something atrocious that is technically lawful, the government will poke holes in you until they find something not-atrocious that is clearly unlawful. There's probably value in winning the public over, even if they don't technically have a say in the legal proceedings.