You may not know of a tree cutting service until you look there.
You may not know where to get a car part until you look there.
Having ads riddled throughout the internet is one thing, but having a directory where ads are supposed to be is another.
Yes billboards are annoying, that doesn't make classifieds equal.
(oh and you could just pay $3/mo or not use the service if you have no use for classifieds)