The best thing about Apple's outrageous 30% cut is it's some of the biggest companies in the world and Apple smashing each other to bits.
In this society, big companies usually get all the breaks and the little guys get nothing, so it's nice to see the big guys forced to brawl.
Governments, for example, folded many years ago and stopped taxing big companies 30% and instead give them money. Apple isn't as easily bribed as politicians.