I literally never understood this problem. Yes the battery isn't easily replacable by the user, but literally just pop into any nearby apple store, it's £69 and you get a new battery fitted in about 30 minutes. Are people who say that the only option is to buy a brand new phone just......uninformed? Unable to do this for some reason? I just don't get it. I wouldn't be able to swap the battery in my car either, but I don't go around saying that the only option is to buy a brand new car when the battery dies - I go to a workshop and they replace it. How is a phone any different?