I guess, traffic is great. I bet a big fire on a busy street leads to a bunch of gawkers too -- but maybe the restaurant next door is not getting any value from that foot traffic.

In the case of twitter's business model they have lost a projected 300-400MM of ad placements for the forecasted year -- so each of those visitors is consuming cost but twitter is unable to collect the impression charges as the buys are lower than the inventory.

So yeah traffic is great -- but not always profitable (especially when you insist on peeing in the pool).

It's a pretty deep rabbit hole!