Can’t speak for Amazon, but when I was Google a bunch of high level leads were building a less generic / powerful / expressive Angular, implemented using Angular, so it’s an order of magnitude more sluggish. They were from eng prod (building tools for developers) but had no front end experience.
I’ve been around the block enough to see how management can tie BS projects back into the scope of some director level “vision”. When it’s a bull market, everyone in the org wins.