I take that back the "lazy" comment - my mistake. In my defense, I haven't read those articles and came up with these ideas on my own.

Agreed re broadcast model - that's an important distinction too vs the classic follower model. This is why, despite my best efforts, I still see content from strangers on my twitter feed. They know it drives engagement.

> People, both influencers and users, will get burned out eventually.

I disagree - because the space here is endless. Influencers will churn out and users will move on to the next one. I don't think users will get burned out - their tastes will evolve. Each phase of life has its own content pool. I'll describe my own journey here: I got married this past year. In the lead up to that, there were tons of wedding planning videos. Now I get served a lot of married couple w/no kids content. That'll probably keep changing as I move through life.