They should, and if they don’t other people should. It’s a life saving feature using a device manage people already carry, and I don’t think many people are aware of it.
They dropped one presenter and a camera crew out of a helicopter around the top of a hill-climb OHV track in the Canadian wilderness, and had them activate an emergency beacon. The other two had to perform a rescue race in pickup trucks.
Overall, it was an entertaining ad.
Having this as an extra layer of protection seems like a game changer.
The Garmin uses Iridium; the iPhone is apparently Globalstar. So don't try using the iPhone at the poles. ;)
Great to see it coming to phones. Maybe Pixel will get on board.