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Comment by sixothree | Hacker News Reader

I had a hard time understanding what they are offering as well and came here to find out. Is this for people in the same room? If so, maybe some vague reference to karaoke is merited. Is it for sharing with other people over the internet?

edit: ultimately I could care less (but not by much) about using it; I am just curious about what they offer and how they compete.

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Karaoke is the best activity I do with my parents in-law when I visit. They love it. It's kind of fun, actually. The equipment they have is old and they have special CDs with the songs and lyrics, really low quality. Apple Sing through AppleTV, with voice search, would be a huge improvement.

Yeah, even if executed well, who is this for?

I know the last thing I want is for some random person to sing the song we're all listening to given that most people can't sing.

I find myself usually telling the kids in the car to pipe down and let the artist sing.

So I'm really interested in understanding the demo for this feature.

I find myself usually telling the kids in the car to pipe down and let the artist sing.

It seems that your kids are the intended target.

Kids love to sing along with music. You've already discovered that.

You must not have 10 to 12-year-old girls. Put a couple of them in a room, and eventually they'll start singing.

Yeah, the huge number of "sing-along versions" of movies on Disney+ make it pretty clear what at least one major target market for this is. See also: the overwhelming majority of home-karaoke devices that are purchased. Most of the market's shitty overpriced devices that barely work, aimed at kids. This replaces those with something way the hell better, on a device that also does a bunch of other stuff.

The fact that you're aware that most people can't sing well is evidence that lack of singing ability in no way deters people from singing along to their favorite songs. You've kind of answered your own question: "most people" are probably the target demographic.

You could care a little bit less but not a lot less? Inevitably (doing the math) that means you must really care a lot right?

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