Independent of how you think of the rest of Marx's work, I think it's useful to examine this specific concept in the modern era. What you are describing is a classic example of alienation from society - as our society turns increasingly to machines to create and deliver entertainment it's easier for us all to just... stay separated and isolated. Machines tell us marvel movies are profitable, so we get marvel movies, etc.
And I know hn is not a fan of Marx, generally, but this concept I really think is applicable here.