Starbucks opens blockchain-based loyalty program and NFT community to testers

techcrunch.com

3 pointsbatmaniam2 comments

At around 500 points, members will earn Stamps — that is, a coffee-themed NFT hosted on the Polygon blockchain. These Stamps also unlock special experiences. There will be three levels of benefits and experiences that can be unlocked. At the lower end, these could be online experiences, like a virtual class that teaches you how to make espresso martinis, or provides access to unique artist merchandise. As you earn more points and NFTs, you may then begin to gain access to real-world experiences, like special events hosted at Starbucks Reserve Roasteries or even a trip to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.

Loyalty programs? So this is where we finally get to see the blockchain unleash its revolutionary, transformative potential?

You can drink your virtual Starbucks while wearing your virtual Nike shoes and outfit in the Metaverse using the fiat currency you traded for web3 cryptocurrencies.

Who knew that paying to advertise for big corporations could be so much fun!

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