>In the early morning phone call, an Apple executive told him that he had to get the video removed immediately.
>Mr. Blevins, 55 years old, said he stayed up all night trying to contact the TikToker
It was very clearly about this video, how does this have anything to do with profits?
Guy makes a joke while being filmed, not speaking for the company in any capacity, on his free time, and gets fired because the company was scared its image would be tarnished by being affiliated with the politically incorrect joke.
This is very similar to the problem that https://www.socialcooling.com talks about.
From that site:
>If you feel you are being watched, you change your behavior.
>This could limit your desire to take risks or exercise free speech.
>Over the long term these 'chilling effects' could 'cool down' society.
>People are starting to realize that this 'digital reputation' could limit their opportunities.
Events like this create the situation where people are scared to speak freely in public about all kinds of things. So much good social progress in our society has come as a result of the ability to speak freely in public. If people are scared to say the wrong thing in the future, that is extremely bad for society.