Seems to be quite common practice for some news outlets here in Germany. I remember that I read a court decision stating that this would for some reason be acceptable. Not sure if it really is though.
Note how the Google and Instagram consent dialogs changed in the past year or so. I'm sure that wasn't voluntary...
Others give you the choice between targeted advertising and paying for non-targeted advertising, or three choices (free with targeted ads, paid with non-targeted ads, paid a lot with no ads).