Conservatism, and right-reactionary thought, often exists as a critique or skepticism of the ideology and programs that progressives and leftists wish to enact. Sometimes the criticism is warranted, and this skepticism is an important part of civil discourse. Inevitably however, sometimes progressive causes will win and overcome their detractors. If you tied your brand to a critique of gay marriage, the Civil Rights Movement, or women's suffrage, your brand would face far more damage than being critical of rightist causes.