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The advertiser isn’t paying $1195 for 10,000 impressions. They’re paying for an endorsement. That’s much different than the YouTube pre-roll ad model.

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There was something posted before about how low viewer count / less popular content creators have more impact on their viewers.

So 100 promoters with 1,000 fans each has more impact than 1 promoter with 100,000 fans.

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