Are you suggesting it's all an elaborate scheme?
I know it is popular/easy to hate on the man right now, but this is a really strange take.
Given that Musk has been talking about mars since at least 2001, many years before he had the resources he has now, and almost went bankrupt funding spacex's first orbital rocket, it's hard to believe he's pretending.
People seem happy to believe all negative things they hear about him, but discount anything that doesn't gel with this negative image. It's like how the same people who put all missteps of Tesla/SpaceX at Elons feet, will also discount any of the successes and say he has nothing to do with them.