ha!
A few months ago I tried to find a URL shortner that fit the bill, I was reading "Software Engineering at Google" and came across information regarding their internal `go/` URL.
I couldn't find anything, so I threw something together with Rust (using rocket), and gave it the ability to have static and dynamic backends, the dynamic backend would allow you to submit a link very easily.
a working example (with a static backend) is here: https://go.competition.company
I never got access to the real go/ service from google, so I wonder what I'm missing.
Heres the code: https://github.com/dijit/redirector-rs