44 billion was around 25% of his net worth. That's a lot of money, even for Musk. If his current actions cause Tesla to be viewed less favorably and sales to decline, it could cost him a lot more than that
> On Nov. 7, for the first time since YouGov began tracking Tesla in 2016, more respondents in the U.S. reported a negative perception of Tesla than a positive view. The brand perception has eroded further since, according to YouGov data.
https://www.wsj.com/articles/elon-musks-twitter-politics-add...