> major brands and advertisers jumped ship a month or two ago

i've heard this before, is it backed by data? where is the data? anecdotally:

active: https://nitter.snopyta.org/pepsi/status/1603075671881879556#... https://nitter.snopyta.org/beatsbydre/status/160309134171347... https://nitter.snopyta.org/Ford/status/1603080041138733056#m https://nitter.snopyta.org/TOMFORD/status/160308497345149337... https://nitter.snopyta.org/SNICKERS/status/16026650177693286... https://nitter.snopyta.org/Oreo/status/1603042472866861068#m https://nitter.snopyta.org/Disney/status/1602725046463696903... https://nitter.snopyta.org/Samsung/status/160257553489808998... https://nitter.snopyta.org/ProcterGamble/status/160092252229... https://nitter.snopyta.org/AppleMusic/status/160245283600402... https://nitter.snopyta.org/OppenheimerFilm/status/1603027027...

inactive: https://nitter.snopyta.org/CocaCola https://nitter.snopyta.org/Charmin

or maybe I'm confusing "posting" with "spending on advertising"?