Don't know about the others, but at least YouTube also uses VP9, which is open and capable of being hardware decoded by most devices.
Keep in mind implementing ASICs need a way more time and a way more till broad support has reached customers. Systems with Sandy Bridge or even earlier (like ThinkPad X201) are working fine and being used. Long working reliable hardware is a good thing.
Streaming (select best codec) can adapt quicker than video-chat (common codec). And so called "Smart TVs" will not receive updates at all?