Google won’t launch ChatGPT rival because of ‘reputational risk’

This is crazy. They are going to be left behind. Other companies are going to create a working business model and beat them. There's no reason they can't create a company that deals with beta tools and have it take on the reputation risk.

My suspicion is that they are protecting their search engine and the revenue stream it provides. A similar mistake to companies that have disappeared because they were afraid of creating a product that would hurt their revenue.

It's going to be weird when ChatGPT like models are mature businesses and they have advertising platforms embedded into them, and they learn to optimize for being convincing sales people.