I wonder if they're displacing other sugars with Honey. Speaking as a diabetic I find it very hard to believe that a spoonful of Honey in the morning is going to improve my day :)
“The takeaway is more about replacement — if you’re using table sugar, syrup or another sweetener, switching those sugars for honey might lower cardiometabolic risks.”
But the jury is still out on potential effects of diet on the microbiome and insulin sensitivity etc, so I wouldn't go encouraging people to pick it up for no reason.
I prefer honey over everything else. It's the smoothest form of sugar I've experienced and it's way more than just a source of sugar, too.