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Put another way:

Metrics are simply knowledge. But knowledge isn't power.

Understanding is Power.

That is, consuming the metrics dots isn't enough. The difference making comes from understanding the broader context, as well as the connections between the dots.

Believing in "Knowledge is power" is a trap.

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My favorite saying I've seen recently: knowledge is knowing that Frankenstein was the doctor, who created the monster. Understanding is knowing that Frankenstein was the true monster.

Very few folks consume metrics, most want insights and intelligence, but there is lot more focus put on the data pipeline.

Edit: I don't mean to say the pipeline is not important, it is required, but the outcome is intelligence

Using metrics as knowledge instead of applying them for understanding is just another case of cargo-culting.

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