"Everyone you speak to" is probably a group of people very similar to you. That's how most peoples' social groups work, and it's hard to notice because your experience of them tends to factor out the similarities and focus on the differences.
The value of a potential moviegoer is almost a binary function of movie quality: the looks good enough to be worth the price of a ticket, or it doesn't. The marginal value of added quality past that point is slight, at least from a box office perspective. So to maximize revenue, you want your movie to exceed that threshold for as many people as possible. This is why the highest-grossing movies in any given year tend to be family-friendly comedies.
It's getting a lot harder to "con" people into making a movie a blockbuster via advertising.
For every person who loved the original "Girl with the Dragon Tattoo," there are 1000 who just want to see Michael Bay spend $300 million on 120 minutes' worth of animated explosions for a 4th, 5th, and 6th time.
Anyway, french movies seem more interesting lately. And you can always vote for (with your money) alternative forms of art.