The described company was into "reverse ETL" so I guess ... report-generation? Taking data from a database and presenting it nicely.
> Reverse ETL enables companies to move transformed data from their cloud warehouse out into operational business tools, doing the reverse of ETL (which enables companies to ingest data into their data warehouse for transformation and modeling). It’s a new approach to making data actionable and solving the “last mile” problem in analytics by empowering business teams to access—and act on—transformed data directly in the SaaS tools they already use every day.
[1]https://www.moderndatastack.xyz/category/reverse-etl-tools
It's not really reporting in the visualisation or "send a PDF to a human" sense
Marketing for powercenter. :p (i love informatica products..)