Sounds like he's an icarus-style fraudster who is flying too close to the sun. Can't believe people think they can get away with this sort of thing in 2022. What will the consequences be? Is any of his conduct a crime?
The 2020s - well, really any time post 2010 - is a new era of fraud. The last elements of self-restraint honor culture have vanished, and the cultishness of culture wars makes people eager to throw their money at people who will tell them the right lies.