I would much prefer to see customers realize how much they are gouged by credit card companies every day. Some small businesses (e.g. gas stations, the deli on the corner) already do this, and I'd like to see other large businesses follow suit. It's time for people to realize the sorry state of payments at-present, perhaps opening the way for a better alternative. Some are saying that Verizon is abusing their captive customers, but I see this as Verizon trying to escape captivity as a customer of Visa, MC, and Amex.