I don’t think anyone has said that Apple never used bad names…? But I don’t think it is radical to say (atleast among us who works with branding) that ipod, mac, powerbook, macbook, itunes, airpods, etc. are strong names.
The products themselves were/are great but their names are really bad.
"I phone" kind of works, but "I pod"? "I pad"? Really? :-)
I really dislike the pro/max/ultra qualifiers, but again it is all consistent.
Compare it with the discontinued “Galaxy Note.” Although it is not a tongue twister, it is two words, neither of which is unique to Samsung on its own. “Galaxy Tab” has the same issues.
Samsung’s product names are not bad. But “iPad” definitely has the advantage of pithiness and uniqueness.