But that's not what I have. I have a pile of legacy crud that has to integrate with ten other piles of legacy crud, not to mention the external crud with which I must integrate.
And did I mention that during holiday the site gets a little more traffic than most sites? Or that the site makes a few hundred million dollars, and can't just be rewritten on a whim? To solve these sorts of problems, I don't need ten good hackers, I need more like 50. Or more. And that's the challenge the article is talking about. Because good hackers have options like Facebook - or their own startups - where they don't have to deal with that kind of noise.
It's a serious challenge for any big company which relies heavily on the web, which in 2012 is every big company.