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Isn't net profit absolute though, i.e. directly comparable between the two organisations. Long tail of cheap vehicles probably does help VW stay resilient long term (perhaps in the current economic climate / recessions).

It seems targetting volume could be detrimental to net profits under current/recent market conditions. Selling fewer, supposedly more upmarket vehicles has allowed Tesla to out perform VW.

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They're simply different companies. VW is fairly broad spectrum when it comes to cars, even a Mercedes 'A' class (or a Smart for that matter) is fairly expensive compared to an entry level VW (say, an 'Up').

Tesla outperforms VW because they are riding a wave and have been very successful in maintaining their lead in BEVs. That won't last and then the likes of VW and possibly Toyota if they ever get with the times are going to eat Tesla's lunch, especially if the chief twat is going to be distracted by his new toys.

VW also owns some strictly cheaper brands like Skoda.

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