They already try to sell it as a subscription. So you don't pay for the lightbulb itself, but for the service that there is light. It is kind of a ridiculous concept for private customers. There have been some Phillips light bulbs with an app and subscription, that supposedly achieve this. I don't know what happened to it, but was in sheer disbelief, when it was explained to me. There are some other companies, which offer something similar. It may make sense for big installations, that change quite often and I certainly would subscribe to some Christmas led light installation for some time.

But having ones home light based on a subscription and not actually owning it, is very strange to me.