You don't get it. It's social media. You interact get upvotes(dopamine hits). argue and feel entertained through the screen of your device.
I can contribute and participate actively by doing critical thinking and leaving comments but I can also read passively and barely even think my own thoughts. For me that passive version is the default.
I agree that social media is not the most accurate term. I wonder what a good alternative would be. “Mindless feed reading” could refer to the act of consuming it.