Pictureworld: A Concept for Future Office Systems (1980) [pdf]
bitsavers.org
bitsavers.org
"A principal may be expected to take pride in his dealings with other principals, in his expertise in some special field, or in macroscopic evidence of the results of his work, such as sales volume, cases successfully handled, etc. He is less likely to be motivated by the development of supporting skills, such a learning the intricacies of his firm's computing system. This may be contrasted with the pride a secretary might take in such skills as typing, shorthand, or filing. Furthermore, a principal will devote less time to the exercise of such skills."
“The term "principal" will denote a person who works in an office and whose productivity is, or could be, substantially enhanced by secretarial support. Principals' roles include manager, administrator, and professional; and they are found in all major industries, in government, and in education, law, and medicine. [...] The productivity of many principals is difficult to measure. We shall not deal explicitly with this problem.”
I had always assumed the Lisa folks took that from the Star, but seeing this paper I'm wondering if that assumption is not fully correct.
The Alto was a beautiful machine, but the software that ran on it doesn't bear a lot of resemblance to a Mac or Lisa or even the Star. Fire up the classic Smalltalk-80 interface on Squeak and you'll see what I mean. It's a brilliant system, but in the end it's an IDE written in Smalltalk for writing more Smalltalk programs. There's not a lot of "end user" there. Other software that ran on the Alto wasn't much different.
Software on the Alto was a collection of experiments built by computer scientists. The one exception was Tesler's Gypsy system built for Ginn Publishing.
The Alto and Smalltalk systems are from a time when there wasn't such a strong bifurcation between end-users and "programmers." That was intentional.
also, see comments in https://news.ycombinator.com/item?id=34040397