I trusted Volkswagen because of their reputation. Then the news broke about them systematically lying and breaking the law with respect to engine emissions. Shortly after this came to light, other "reputable car companies" turned out to have been not trustworthy at all.
Yes there are good standards in place and some companies claim to adhere to them but no company should be trusted on their word or reputation alone. The better question is what kind of regulatory oversight is in place to make sure those claiming to adhere to certain standards are actually doing so? Also, how much power do the regulatory organizations have in addressing violators?